A Matter of Taste: A Preliminary Study on Music and Food Choice Among Students
Food and music are well-known as multi-sensorial experiences that have the ability to change the mood. However, the direction of the change depends on sensory, physiological and psychological mechanisms. The objective of this study was to investigate the relationship between students’ choice in food and music. A survey with 26 items was delivered to students (N=122). Although 81% of the students listen to music daily, most of them (57%) reported that music listening lasts less than 2 hours/day. Outcomes revealed that for 60% of the respondents the second reason to listen music is inspiration during cooking, while 68% reported that music makes food taste better. In contrast, only 16% of respondents prefer quietness during meal time. To the authors’ knowledge, this is the first study that combines food and music relationship in students’ perception and it will bring greater understanding of their attitudes and motivations for food and music choice.
taste of music, food choice, food and music pairing, survey